TLDR – Is Robert Benjamin The Man To Monetize Your YouTube Channel?
So Robert Benjamin is a real social media guy. It seems like he’s helped a bunch of different people find their way to the social promised land… more views, more engagement, more money.
For this course, he’s focusing on the YouTube platform, and growing businesses with short video content. The idea is these short videos will go viral, and get you a ton of great promotional exposure.
Not only that, but people will start clicking on your videos. They’ll read the comments, they’ll be wowed by your content, and they’ll be ready to graduate from humble audience member into fully-fledged customer.
But Does He Really Make This Happen?
In my mission to discover exactly what’s going on here, I found a bit of a mixed bag of results. Some people are saying the program doesn’t work… others are saying it’s a hit.
I decided to step away from the drama of all these conflicting experiences. The truth is probably somewhere in between… it provided growth for some people, not for others. Yadda yadda.
Instead, it’s the YouTube Shorts medium I’m interested in. This is definitely a growing medium, and it can provide a real boost to businesses. But it’s so hit and miss.
How many times have you doomscrolled over 15 or 20 videos without even thinking about it? If you’re anything like me, probably a few times…
But what if the content is super engaging… what if you get everything right? Just like Robert is teaching you to do.
Well… what if your viewer’s finger slips? They skip right over your awesome video. And they’re not bothered, because there’ll be something else they can waste their time with just as easily.
This is YouTube in a nutshell. You can do everything right and still end up ignored on this super unreliable platform. It’s not fair… but that’s the way it is.
This is why I prefer something that’s a bit more predictable… something like Digital Leasing.
Digital Leasing is all about local lead generation. You set up your simple website in a local niche, and you start sending leads to your local business partners.
You’re not trying to second guess any algorithm, or come up with a quirky new format. You’re just knocking it out of the park with your awesome leads. So your partners give you a solid digital rental income in return, to the tune of $2k or $3k a month.
You’re also not tinkering with ads, answering comments and questions, or trying to manage multiple social media accounts. You’re just gaining semi-passive income, and taking control of your life…
To find out more, check out this video on Digital Leasing…
Area | Score | Description |
---|---|---|
Time Investment | 2.7 out of 5 stars | Just like the Shorts he’s talking about, Robert really whips through the content. So you’ll be finished super-quickly. But after this, you’ve still got a lot of hours ahead of you as you get this right. |
Level of Control | 1.5 out of 5 stars | You’re never in charge here… Youtube’s in charge. Yes, Robert helps you understand the algorithm, but one miss-step is going to cause you big problems. |
Ease of Implementation | 2.3 out of 5 stars | Robert Benjamin’s whole thing is an enthusiastic ‘look how easy this is’ approach. I’m not quite sure it’s really going to be so simple, however. |
Profit Potential | 2.5 out of 5 stars | There is certainly money to be made on YouTube. But the channel works best as part of a wider strategy. So you’re really only getting one slice of the pie with this. |
Who Will Benefit From YouTube Shorts & Who Won’t?
Who’s actually going to get something out of this, and who should avoid it like those NBA highlight reels you watch when you’re supposed to be working?
You Might Want To Give This A Try, If…
- You want to add YouTube to your marketing mix.
- You have a product or business to promote.
- You don’t mind the uncertainty of YouTube.
You Probably Won’t Want to Bother, If…
- You think YouTube can work as a marketing channel all by itself… it can’t.
- You hope to make money just through video monetization… you won’t.
- You’re a bit worried about those conflicting reviews.
For a broader look, check out my article on the best YouTube Courses & Gurus. Find top programs and expert tips to enhance your YouTube success.
Robert Benjamin’s Courses Review: Your 1,000 FT View
It’s time to go into a bit more detail on Robert’s course, and really interrogate the promises he’s making…
Business Model: Social Media Marketing
We’re looking at how to engage your audience with social media marketing here… how to grow your business with short videos that drive traffic and make your audience convert.
Specifically, we’re looking at how you can do this on the YouTube platform, with Shorts.
I gotta admit, I found this quite exciting when I saw it. YouTube Shorts are kind of a big deal right now.
- There are 70 billion YouTube Shorts views every single day
- Active monthly user figures increased from 1.5 billion to 2 billion between 2022 and 2023.
- With the TikTok ban, YouTube’s market share could soar! But before we all go nuts over here. Here are a few details you need to keep in mind…
- Creators get between $0.03 and $0.07 for a thousand views… so you better have a product to sell!
- 34,000 shorts get released every day, so you’ve got your work cut out to get noticed.
- YouTube Shorts are just one marketing channel… you’ll need many more strings to your bow.
Who Is Robert Benjamin?
Robert Benjamin is a social media guru who has made big money from channels like YouTube and Instagram. However, he says he regrets not getting in there sooner!
Instead, he watched other people make their money, while he just sat around. Then, he decided enough was enough… and he made his fortune. He believes he can help you do the same with this programs.
How Much Does YouTube Shorts Cost?
What kind of YouTube Shorts cost are we looking at here?
You can sign up for the YouTube Shorts mentorship program for $297. There’s a 30-day money back guarantee attached to this.
Robert offers other courses and programs too. Here’s how he prices them up…
- YouTube Channel Audit – $47
- Instagram Account Audit – $47
- TikTok Account Audit – $47
Audits are one-off products, without a money-back guarantee.
- YouTube Long Form Mentorship – $297
- Instagram Mentorship – $297
- TikTok Mentorship – $297
The 30-day money back guarantee is included on all of these mentoring options.
Is YouTube Shorts Legit?
There’s a bit of conflicting information on this very important question, so I’ll try to cut through the drama and be as clear as possible.
My personally… I don’t think there’s a scam here. This is a reasonably priced course from a guy who knows what he’s talking about. And there’s a money back guarantee.
So far… so not scammy.
Now, some people agree with me. And other people… well, they don’t.
Check out this exchange over on Reddit…
This one kicks off with a big accusation… the biggest scammer of all time? In ALL CAPS?? Yikes.
But this is followed up by a genuine-looking response that leaps to Robert’s defense.
And take a look at this one…
Here we’ve got some classic Reddit shade-throwing, and some big accusations getting chucked about.
Then, another fairly genuine-sounding responder offers their own defense. So we’re kind of going backwards and forwards here.
I think what we’re dealing with isn’t a scam at all. Instead, it’s a pretty volatile business model. It seems some people have signed up and had big wins with Robert. Others… not so much.
There’s also people who say he’s not super switched on when it comes to getting back to his students (although admittedly this was two years back). They also say you can get all the good stuff from his free YouTube content.
Again… some people refute this. It’s all a bit schoolyard… a bit ‘my dad’s bigger than your dad’. But that’s Reddit for you…
My Personal Opinion: Is YouTube Shorts Worth It?
Even if you’re not a massive consumer of YouTube Shorts and Instagram Reels, I’m sure you get the appeal of this kind of content.
Bite-size images flying at you a mile-a-minute. A bit of distraction from all the other stuff you’ve gotta do today. Maybe even some helpful hints about a topic you’re interested in. These short videos mean many things to many people.
But let’s focus on the business side of things. What do I really think about this… is YouTube Shorts worth it, or is it best left in the trash?
For most people, it’s not worth it. Simply because monetization is so low for YouTube Shorts that you’ll need a business or product to promote to make this work.
Even if you do have this business and product, competition is insanely high on YouTube, and your slick, professional videos might just fall by the wayside.
Instead, my recommendation is something much more reliable… Digital Leasing.
As you’ll be working in the local lead generation industry, there’s no messing around with algorithms and trying to get on the next hype train before it even arrives.
Instead, you’re just doing something amazing for local businesses, and you’re getting regular income in return. Big income too… way bigger than pennies on the dollar for your YouTube videos, or scrabbling around for sales on social media.
Check out this video to learn more about Digital Leasing… and start your journey today…
What’s Inside YouTube Shorts?
The course isn’t the longest one out there, but there’s quite a lot to get your teeth into…
The YouTube Shorts Mentorship Program
Here’s what you’ll get with the YouTube Shorts program…
The Module | The Extra Lessons | What’s It All About? |
---|---|---|
Introduction | Robert starts off with a quick introduction of what he’s going to cover. It’s a nice way to kick things off and to get you in the mood. | |
How To Grow Fast Right Now On YouTube | Almost immediately, Robert gets started on the practical information. YouTube is growing big time, but too many people are approaching it wrong. Robert helps you to get this right. | |
Full Length vs. Shorts | A lot of Robert’s course options focus on full length videos, so he’s certainly not writing longer-form videos off. But he does help you to understand the big differences. | |
How To Get Monetized On Shorts | This is a key module, because you need to do more than just release videos. You’ve got to turn them into miniature cash cows too. | |
Gaining Your First 1K Subs | More practical information, as Robert looks at how to accelerate from 0 to 1k subs in the fastest time possible. | |
How Many Videos To Upload A Day | Lots of YouTubers don’t know how frequently they should be posting. In this module, you’ll learn about how to get the right balance with your content. | |
Best Time To Post | When you post is almost as important as what you post. In this additional lesson, Robert talks about the ideal posting times throughout the day. | |
Best Hashtags | Robert steps up the training even more, helping you find the best hashtags to get your content noticed. | |
The Only Metric That Matters | Measurement and analysis are crucial as you build your YouTube strategy. Robert helps you understand exactly what you should be measuring. | |
Optimizing For Different Placements | Different YouTube videos work in different ways, and each needs its own approach. This module examines how to optimize each type of video. | |
How To Write Better Titles | YouTube shorts might be engaging, but no one is going to watch a video with a poor title. This is our topic for this module. | |
How To Increase Your Watch Time | Ideally, you want your audience to engage with all your video, and then check out more of them. Here, Robert’s discussing how to beat the doom scroll urge. | |
How To Increase Your CTR | Even better than a big watch time is a big clickthrough rate. This is what Robert is talking about here. | |
The Best Lengths | Short videos are not necessarily a set length. Here, you’ll be discovering which lengths can work best. | |
Using The Community Tab | The community tab is another useful aspect you need to know about. You’ll now find out how to use it to your advantage. | |
Tags | Shorts aren’t just about creating the videos themselves. You also need to think about tags for the shorts too. | |
Adding Thumbnails To Shorts | In this lesson, Robert is talking about choosing the most effective thumbnails for your short videos. | |
Stop Posting When This Happens | The second lesson in this section is about a big red flag you need to watch out for. It’s a useful thing to know about. | |
Leveraging Authority | The best videos resonate because people believe in what you’re saying. Using your authority is covered in this module. | |
Dumbing Down Your Content | You need to make sure people are getting your content. But how much should you be dumbing down? This is the question for this module. | |
Choosing The Right Topics | What are you actually going to be creating? Robert helps you select the best angle for your content. | |
Using AI To Find Video Ideas | AI is a hot topic in the video creation world. Here, you’re not learning how to produce videos with AI, but you are using it for research instead. | |
Exploiting Vs. Exploring | Getting the tone right is crucial for your shorts. Robert is talking about exploring ideas, rather than exploiting topics here. | |
Give Them The Same… But Different | If you see a YouTube short that’s really resonating with an audience, you need to take note. However, you need to put your own spin on it. | |
Getting A Short’s Transcript | In this module, Robert is talking about finding the transcript for the short, and then using this resource. | |
How To Respond To Comments | Once you start getting more engagement, you’re going to get comments… not all of them good. Here’s how to respond. | |
The 3 Most Important Factors | In this last module, you’re discover the most important factors that influence the performance of shorts. | |
How The Algorithm Works | This lesson looks at the YouTube algorithm. You need to get your head around it so you can work it to your advantage. | |
How To Go Viral | Going viral is the holy grail of a social media marketer, and Robert gives a lesson on how you can make this happen. | |
How To Choose Sounds | Shorts aren’t only about visual content, you need great audio too. Robert covers this here. | |
The Best AI Tools And Other Resources | We’re back in the AI zone here, as Robert offers some tools and resources you can use. | |
20 Viral Title Tactics | Remember the viral lesson? We’re returning to this, getting the best titles to make vitality possible. | |
Using Related Videos | Your audience behavior is going to be influenced by the Related Videos tool. Here’s how you get the best responses with Related Videos. | |
Analytics You Should Care About | Just before the end of the course, Robert returns to the analytics topic. Here’s what you should be measuring. | |
How To CORRECTLY Upload A Short | Don’t get the upload process wrong! Here’s how to do it right. | |
Creating A Feedback Loop | Finally, we’re targeting real engagement. Robert talks about how to craft and benefit from feedback loops. | |
Ending | There’s just time for a quick goodbye from Robert. Now you should have some good info you can use in your own strategy. |
The YouTube Shorts Extras
As well as the course content itself, you’ll get…
- Updates from Robert Benjamin – this is crucial because YouTube is always evolving.
- A growth plan personalized to you and your expectations.
- Check in contact from Robert himself, delivered every week.
- A growth guarantee within 30 days.
- Personal support from Robert in your growth journey.
Robert’s Other Programs
Robert has plenty more in his locker. Here are some of the other programs he offers…
- YouTube Channel Audit
- YouTube Long-Form Mentorship
- Instagram Account Audit
- Instagram Mentorship
- TikTok Account Audit
- TikTok Mentorship
My YouTube Shorts Review: What’s The Conclusion?
Just like a YouTube video… all reviews have to come to an end. So what are we dealing with here?
- I’d say it’s an interesting program, delivered pretty well.
- I’m not quite sure what consensus those reviewers reached… some like it, others don’t.
- But I’d say the medium of YouTube Shorts is pretty limited, so it’s a struggle to make money.
All in all, I can’t quite recommend it.
For something I can recommend… check out my #1 pick for making money in 2024…
I also have reviews for two other courses.
First is the Cashflow Channels review, where Ryan Hildreth shares his strategies for making big money with YouTube automation, including niche selection and team hiring.
Second is the Passive Prospecting reviews, a company that teaches real estate agents to generate leads through YouTube with various training options available at different price points.
What Is My Top Recommendation For Making Money Online In 2024?
I’ve tried, tested and reviewed a ton of different business models in my time – some a winners, others not so much.
I did make a bit of money with Amazon FBA, dropshipping, affiliate programs…
But it just wasn’t sustainable… and definitely not passive.
Then… I found Digital Leasing.
With Digital Leasing, you create a lead generation website. Once you’ve built up your traffic, you lease this out to your local business owner partners.
People like emergency electricians, storm damage repair professionals…
Here’s what makes it so great…
- Real Passive Income: You’re basically getting passive income once your website is set up and leased out. You don’t need to be constantly working on traffic generation or other aspects… you keep on providing value, so you keep on getting paid.
- Doing Something Amazing: Local businesses really need your leads. So you’re helping real people put food on the table and thrive in your local market. And you’re doing all this while pursuing your own dreams at the same time.
- Easy Scaling: Those sites are really easy to scale. Once you’ve set the first one up, it’s easy to replicate the process for the next, and the next, and the next. For as many as you want. Try doing that with almost any other business model!