TLDR – Will List Building Lifestyle Kickstart Your Online Business?

With List Building Lifestyle, Igor is offering a full email marketing course, focused on achieving affiliate marketer success.
So, rather than making blog posts videos and other pieces of content, and driving traffic this way, you’re using email.
This is what the “list” part of List Building Lifestyle is all about. Igor teaches you how to develop a massively profitable email list. Next, he teaches you the best ways to turn this email list into affiliate marketing gold, by encouraging conversions from your leads.
Igor has form here. He’s achieved real affiliate marketing success with his e-farming techniques. This is basically permission-based email marketing – building a willing audience in a specific marketing niche, and then sending them information on products and services they might want.
Because Igor himself has been so successful with this, he’s kind of the program’s key selling point. He’s giving you a bunch of tried and tested templates and assets you can use in your own strategies. Then… the cherry on top of this already impressive cake: a done-for-you funnel that you can start using basically straight away.
But Is This Really Something You Want To Be Getting Into?
I agree this all sounds great. You’re learning how run your own business and make affiliate marketing work… and you’re learning it from an email millionaire who has done this for real.
But my big hang-up here is affiliate marketing itself. The massive elephant in the room that Igor doesn’t mention is that this is a business model where 95% of people fail.
It’s also a model where commission rates are low… below 5% on many products. And conversion rates are even lower… less than 1%.
I suppose Igor could help push the needle a little bit in your favor. He did it, and he’s showing you how he did it, so surely massive affiliate paydays are just around the corner?
I’m not so sure. It feels like this program is just funnelling more entrepreneurs into a market that was already stacked years ago… and it’s gonna blow!
Some people are going to have success with Igor’s methods… just like he did. But most are just going to end up sinking without a trace.
A Better Alternative…
There’s a reason I’m so down on the affiliate market these days. I’ve been there. And my friends have been there too. We made a bit of money, we sold a few products, until we finally figured out the whole thing just wasn’t sustainable.
Fortunately, I found a much better alternative… local lead generation with Digital Leasing.
Straightaway, you can see local lead generation is a very different ball game to affiliate marketing. You’re not elbow-to-elbow with thousands of other entrepreneurs in the same market.
Instead, you find your own niche and you become the go-to.
You build your lead generation website, and you lease it out to local business owners for a monthly fee.
And this is what makes it so special… these local business owners desperately want your leads.
You’re not firing affiliate links into your email list hoping they buy something, until they get sick of being constantly bombarded and just block you. You’re providing a genuinely valuable service to your partners, and they’re more than happy to give you good money in return.
It’s not that I think this Igor’s course is no good, or that he doesn’t know what he’s talking about. He certainly does. It’s just that I’d recommend investing in an industry that’s actually going places, rather than the floundering affiliate model.
To discover more and to start your journey, check out this video on Digital Leasing…
Area | Score | Description |
---|---|---|
Time Investment | 3.5 out of 5 stars | Igor is all about speed and efficiency. He’s got a load of templates and done-for-you techniques up his sleeve to save you time on your affiliate marketing campaign. |
Level of Control | 1.9 out of 5 stars | Nope. Affiliate marketing is still affiliate marketing. So control is always going to be thin on the ground. I have bumped Igor up a bit, because of the good email marketing content, which is a little (just a little) bit more stable than other affiliate forms. |
Ease of Implementation | 3.6 out of 5 stars | Another decent score for Igor here. He gives you solid case studies, copy and paste assets, and even a done for you funnel. Short of actually holding your hand, I don’t know what else he could do… |
Profit Potential | 1.7 out of 5 stars | And just to round things off nicely… another nope! Affiliate marketing is a bit of a graveyard these days, and most people are struggling to make ends meet. I don’t think Igor’s program is revolutionary enough to change this. |
Who Will Benefit From List Building Lifestyle & Who Won’t?

I don’t think this program is going to be for just anyone, so who might actually benefit here?
You Might Want To Give This A Try, If…
- You’re excited by Igor’s success with this slightly different approach to affiliate marketing.
- You’re not bored with the affiliate marketing model yet.
- You don’t mind some of the bad reviews floating around.
You Might Not Be Interested, If…
- You’re worried about committing to something like affiliate marketing.
- You prefer learning skills over done-for-you content and templates.
- You’re looking for a model with more control and stability.
Dive deeper into the digital world with my curated list of the best Digital Marketing Courses & Gurus.
The List Building Lifestyle Review: Your 1,000 FT View

It’s that time in my Igor Kheifets reviews roundup that we slow things down a little. Let’s get the bigger picture on exactly what’s going on here…
Business Model: Email Marketing And Affiliate Marketing
It’s affiliate marketing you’re learning here, but maybe not quite as you know it. There’s a reason Igor is among the highest paid email marketers out there. He loves this medium, and he’s really good at making it work.
This means you’re not really writing blog content or making videos like other affiliates tend to do. You’re also not really focusing on paid traffic. Instead, you’re hoping to score even more money by building an amazing email list into your affiliate marketing plan.
But before you dive straight in with this one, there are a few things you need to know about the affiliate part of the digital economy…
- Around 95% of marketers fail with affiliate strategies.
- You might be making as little as 5% or even less on each sale.
- You’ll have to sell a lot of products to make this work… and as your conversion rate is likely to be less than 1%, this is going to be hard. Really hard.
I’m sure Igor has some wise words and some solid assets to help you on your journey. But this is still a really difficult model to achieve success with.
The Igor Kheifets Reviews – Who Is The Guru?

We can’t do a List Building Lifestyle review without checking out the guru himself. So just who owns List Building Lifestyle?
That would be Igor Kheifets. Hailing from Toronto, Canada, Igor has been working in the affiliate, internet marketing and email marketing space for quite some time now. He tried a bunch of different approaches before he finally discovered email marketing, and he’s never looked back since.
Igor is now one of the leading authorities on this kind of affiliate program. You might have seen his book List Building Lifestyle: Confessions of an Email Millionaire, which was an Amazon besteller.
He also hosts a podcast titled List Building Lifestyle Show, and has run other programs such as Igor Solo Ads and Elite Traffic Agency. All in all, it’s an impressive resume, from an impressive guy.
How Much Does List Building Lifestyle Cost?

This is an important question… how much does List Building Lifestyle cost?
- You’ll need to pay $97 a month for the program…
- However, Igor says if you enroll now you’ll get a 97% discount. I’m not clear on whether this discount has already been applied, or if he’ll knock 97% off 97 bucks. I’m guessing it’s the former.
- So how much value are you actually going to get out of this? Well, according to Igor, quite a lot! He values his course material at way over $15k, so he certainly backs the content he offers.
- There’s also a refund policy attached… you can get your money back within seven days of signing up, if you’re not happy with the results you’re getting.

Should You Be Worrying About A List Building Lifestyle Scam?
Anyone who’s ever done any business online… or even anyone who’s even thought about it… knows it pays to be cautious. Scams do happen, and they ain’t good.
But is there a List Building Lifestyle scam you need to know about?
Snooping around online, I found that most people seem pretty happy with Igor and his teaching. 97% of his course’s Trustpilot reviews are five stars… which is impressive.

His other business offerings, like his book for example, have done fairly well with the public too. Amazon’s currently showing a 65% five star rating for the List Building Lifestyle book. Not quite so good, but certainly nothing like a scam.

Now, you’re always going to get some dissenting voices out there… people who are not just gonna go with the flow and have some pretty big opinions to share. I don’t think you should listen to everything these nay-sayers say, but you still need to know what people are complaining about.

Angry reviews tend to be exaggerated… but they tend to come from a grain of truth. So you need to know what this truth is.
Reading between the lines on these bad reviews, here’s what I’m picking up…
- The course isn’t going to turn every single person into an internet marketing multimillionaire.
- It might not be so easy to get your money back if you request a refund…
- There might be a few upsell pitches tacked onto the training.
All in all, I’d say there’s no scam. Just take your time to read up on the course, and make 100% sure this is something you want to get into before you sign-up.
My Personal Opinion On The List Building Lifestyle Club

Let me give you my personal opinion on the List Building Lifestyle course.
First up, hats off to Igor for doing something that almost no one manages… making affiliate marketing a success.
And hats off too for giving his secrets and tips away to up-and-coming list builders, so they can boost their chances of success in the cut-throat world of funnel building and traffic generating.
This is definitely one of the better affiliate programs floating around at the moment. Most just offer the same old tired methods, and at least Igor is doing something different. His email lists and landing pages have landed him a ton of money over the years… it’s a sweet formula and now he’s passing it on.
But There’s a Reason I Don’t Recommend It…
An affiliate marketing program with a cool new spin on it is still an affiliate marketing program. It’s still drawing you into a dead-end business model where the vast majority of people fail.
A raccoon in a Yankees cap and sunglasses might make you smile for a second or two… but I wouldn’t go inviting it into your house.
Here’s what really drew me away from the bear pit of affiliate marketing, and into the far chiller, far less scary world of local lead gen…
- The opportunity to make solid income, on the regular…
If you’re anything like me, you’ll quickly get tired of chasing low conversion rates and low commissions in the affiliate world. That one good month gives you hope, then the next three lean months slap you back down.
With the Digital Leasing approach to local lead generation, you’re just getting those same solid profits… month in, month out, without fail.
- The chance to take back control of my life…
I ended up scaling my business, running a bunch of sites for different local business partners. What’s more, I run all my sites with just a few clicks each day, and you can do the same.
You’re not having to choose between spending a few hours with the kids or keeping your affiliates happy… you’re fully in control of your time.
- The feeling of doing something great for my local community
Last but definitely not least… those local businesses need the leads you’re sending their way. Without that solid traffic, they just can’t do what they do… they might even go under. It’s a genuinely valuable service that makes a real difference.
You know what doesn’t make a real difference? The billions of affiliate emails that land in inboxes every single day, selling some new product that no one really wants.
For me, the decision was simple… Digital Leasing was the right way to go.
Hit the link to discover more about Digital Leasing, and to start your journey today.
What’s Inside The List Building Lifestyle Club?

There’s no better way to find out exactly what’s going on here than to check it out for real. So what do we find when we lift the lid on the List Building Club?
The Content | What’s It All About? | How Does Igor Value It? |
---|---|---|
THE MAIN COURSE CONTENT | The main course content is Igor’s opportunity to show you what he knows about affiliate campaigns and email marketing. | $4,482 for one-off content, and $3k a month for the coaching |
A Monthly Coaching Call With Igor | I like that Igor promises to give you some actual face-time with him, as many gurus don’t. This is mentoring that is personalized according to your specific needs. | $3,000 a month |
List Building Lifestyle Mastermind | The mastermind group adds a nice bit of community and togetherness to the program. You’ll be able to gain advice from your peers, gain accountability, and even network with fellow professionals. | $497 |
The Ultimate Step-By-Step Guide To Affiliate Marketing | This is where most of the actual course content is… a step by step run-through of how to start your affiliate business. Igor covers things like traffic generation, niche selection, email marketing, and achieving conversions. | $997 |
Instant Traffic Shortcut | Igor likes to accelerate the affiliate process, which makes him popular among some of his students. This shortcut is billed as a way to achieve 1k leads in only 24 hours. | $497 |
Affiliate Campaign Swipe File | Igor has certainly had some good successes of his own with affiliate marketing. In this part of the course, you get to see seven of his greatest hits with this business model. | $997 |
The $100,000 Affiliate Campaign Case Study | Here, Igor gives you a closer look at what affiliate success looks like. This is a case study of one of Igor’s own campaigns that generated $100k. | $997 |
Bringing Dead Lists Back To Life | The last part of the main course is all about retargeting your email lists once they have gone dead. He says he’ll give you a special sequence that can re-energize a dead marketing list. | $497 |
THE EXTRA BONUSES | On top of the main course content, Igor also gives you a bunch of bonuses he says will “supersize” your experience. | Total Value: $4,685 |
Email Autoresponder Mastery | Autoresponders are definitely a big part of email marketing, saving time and effort. In this bonus, Igor says he can help you master any autoresponder in less than 20 minutes. | $497 |
The Inbox Jedi | If you’re going to make email work for your affiliate campaign, you need to get on top of your inbox. This high value (in Igor’s view) bonus shows you how to do that. | $1,997 |
The Affiliate Storytelling Guide | In this extra, Igor taps into the narrative and storytelling aspect of marketing. Learn to achieve affiliate marketing results through great stories. | $497 |
12 Affiliate Email Swipes | If you don’t have any ideas about what to put in your email content, Igor has got you. You get 12 examples here, that you can copy, modify, paste, and deploy. | $1,997 |
One Annual Critique | If anyone knows whether your affiliate campaigns are any good, then surely it’s Igor! He’ll give you a critique of your marketing assets, such as emails, webpages, video content, and special offers, providing great insight. | $497 |
1-Click Install Done-For-You Affiliate Funnel | This is the big daddy of Igor’s extra, which is probably why is slapped a 10k value on it! Basically, you get an entire sales funnel done for you. You can simply implement the sales funnel and start scaling your business. | $9,997 |
Check out my review of Billy Gene Is Marketing, a course focused on action over theory. The standout features are the excellent mentorship and engaging meet-ups.
I also reviewed the Niche Marketplace course, which offers basic training in affiliate and digital marketing. However, the lack of mentorship and community support makes it less appealing.
My List Building Lifestyle Review: What’s The Conclusion?
As my List Building Lifestyle review comes to an end, let’s recap a few of the key points.
It certainly seems like Igor has done very nicely for himself with this model. No one is doubting that it can work for some people.
He’s certainly trying to make it easy for his students too. Igor himself put the hard work in, and now he’s offering templates and done for you systems so you don’t have to.
But my big problem with this one is the affiliate model itself. Yes, Igor is doing things a little differently, but it’s still a springboard into a market where most people fail.
If I were you, I’d steer clear of the affiliate market altogether… whether you’re a paid traffic affiliate, email affiliate, or something else.
In fact, I think the best bet is to just sit tight right where you are, and check out my #1 pick for making money in 2025.
What Is My Top Recommendation For Making Money Online In 2025?

I’ve tried my hand at a bunch of different online business models in the past.
I was even lucky enough to make a few bucks with things like Amazon FBA, dropshipping, affiliate marketing…
But I was working around the clock for very little reward. I wasn’t exactly living the dream.
Then I turned to something very different… Digital Leasing.
Digital Leasing is all about building your own lead generation website. You put together a site geared for conversion, then you start ranking that site across key local search terms in specific industry. Now you’ve got a ton of leads for businesses in your niche.
So you lease the site out. Your local business partners get the gamechanger leads they need. And you get a solid digital rental income, hitting your bank account, every month.
Here’s why I love this model…
- It’s Really Close To Passive Income: Once your digital rental sites are set up, the model is pretty hands-off. You’ll still be working, but only less than an hour a day. It’s about as close to passive income as you can get.
- You’re Actually Changing Lives: Your local business partners founded their organizations on a dream. And without your leads, that dream can quickly die. Your lead gen business makes a real difference.
- It’s Easy To Scale: When you want to increase your income, you can simply use what you’ve learned and set up a new site. Adding two, three, four, or even more, sites to your portfolio is easy, and will send your profits through the roof.
Do this sound like something you’d like to get involved with?