TLDR: Should You Get Creative With Will Perry?
In the style of birds regurgitating their chicks, here’s a pre-digested version of this program for all of you on the run (gross!).
The Creative Testing Mastery by Will Perry is a course mostly aimed at established business owners who are looking to invest in paid advertising but would like to get a solid chance at hitting the paid ad piñata without a blindfold.
So, what is creative testing? The overly simplified description of it is that it’s basically paid ad testing specifically focused on the visual and textual elements of an advertisement. Think about adjusting fonts, headlines, and images to make them more catchy.
So, how does Creative Testing Mastery fit into this story? Well, it promises to be the ultimate guide to navigating these choppy waters, with all its strategies, SOPs, and whatnot.
There’s no doubt Will is a seasoned player in this game, and there’s nothing particularly wrong with his program. Although there aren’t any reviews outside his playground, it’s safe to assume that people are having some success following his guidelines.
But here’s the thing: even the best strategies might not fully take the sting out of these issues. The program might give you the map, but you’re still the one doing the heavy lifting, spending the money on ads, and sifting through all that data. Plus, the reliance on platforms like Facebook and TikTok means you’re at the mercy of their ever-changing algorithms and rules.
Now look, your money is your money, and you can spend it however you like. I’m the first one to understand this because I bought a book that teaches you how to read books faster. Ironically, I haven’t found the time to read it yet.
But jokes aside, I’d steer you away from buying this course unless you know exactly what you’re doing, and this is the last piece of the puzzle in your sprawling business.
Instead of draining your wallet on paid ads and creatives that nobody seems to like, how about setting up digital assets that could net you several grand per month of mostly passive income?
I’m talking about a business where you generate leads for small local businesses. You help them grow, and they gladly pay you $500-$2000/mo for the service.
The best thing is that you can partner up with as many of them as you like. Sound more like it? Hop on here to learn more.
| Area | Score | Description |
|---|---|---|
| Time Investment | 3 out of 5 stars | Expect a few months before seeing returns on paid ads—it’s quicker than other methods but not overnight. Steady efforts gradually yield results. |
| Level Of Command | 2.5 out of 5 stars | You have some control over your business decisions, from choosing offers to setting budgets but social media policies can take away the reins. |
| Ease Of Implementation | 3 out of 5 stars | After overcoming the initial learning curve, managing campaigns becomes more straightforward. After you master the basics, everything else follows more smoothly. |
| Profit Potential | 3 out of 5 stars | While the profit potential is good, paid ads often come with high costs and uncertain returns. Still, if everything goes right, there’s money to be made here |
Who Benefits From Creative Testing Mastery & Who Doesn’t?
In this slice of the pie, we’re going to figure out who’s going to feast with Creative Testing Mastery and who might want to skip this meal. It’s about lining up your goals with what’s being offered, so let’s see where you stand:
This program might be your jam if:
- You’re already in the digital marketing mix: If you’ve been playing the game and know your way around, this program offers advanced tactics that could sharpen your skills.
- You’re ready to invest big: If you can throw some serious cash at paid ads without thinking twice, this program could help you make the best out of them.
- Community vibes are your thing: The program offers access to a community via Slack. If that’s your style, you’re all set.
This program might not be for you if:
- You’re looking for one-on-one mentorship: If you’re looking for personal guidance straight from the guru, you might feel a bit lost in the sauce without direct mentorship from Will Perry.
- You’re not swimming in cash: This program is for big investors who can afford thousands of dollars in ad spend per day. If this is not you, better look elsewhere.
- You’re looking for a broader scope: Paid ads are just one piece of the digital marketing puzzle. If you’d like to cover more ground with both paid and free traffic sources, you might want to look into something like Digital Leasing.
Selecting the ideal program is like finding the right tool for a job – it should fit your needs and align with your goals. If Creative Testing Mastery doesn’t jive with you and you’re looking for an option that offers more control and less risk, exploring other options might do the trick.
Be sure to read my other articles on the leading Digital Marketing Courses & Gurus.
Program 1000ft View: Creative Testing Mastery Cost & The Rest
Alright, buckle up because we’re about to take a 1,000-foot view of Creative Testing Mastery. Think of this as your bird’s-eye view tour guide, minus the boring parts.
We’re diving into the what, the who, the how much, and the “Can I get my money back if this isn’t my jam?” of it all.
Here’s a quick summary of what we’ll be exploring:
- Who Is Will Perry?
- What is Creative Testing?
- How Much Does Creative Testing Mastery Cost?
- Can You Get a Refund?
Let’s get to it:
Who Is Will Perry?
Will Perry stands as a seasoned veteran in the digital marketing world, with over 15 years of experience, particularly in creative testing and advertising.
He got his start with a journalism degree from the University of Central Florida, which set him up for success in grabbing people’s attention and telling stories that stick.
His career kicked off with gigs at the American Junior Golf Association and Golfweek, where he picked up essential marketing chops.
Will honed his leadership skills at Gary Gilchrist Golf Academy and later at Unicorn Traffic, climbing the ladder to become the Chief Operating Officer and then the CEO.
In 2021, he decided to share all his knowledge by starting the Elite Media Buyers Academy. It’s his way of teaching others about the complex world of ad systems, processes, SOPs, and frameworks, aiming to up the game in digital advertising.
With his ventures like REASON, Elite Media Buyers Academy, and Future Kontent, Will Perry keeps on leading the charge, helping marketing pros shine in the digital marketing universe.
What Is Creative Testing?
Creative Testing is like navigating the world of digital marketing with high hopes but no guarantees. It’s the process of systematically experimenting with ad campaigns to see what works best.
While it sounds great in theory, some significant pitfalls often get glossed over:
- High Costs: Getting into creative testing means every time you test a different ad, your expenses go up, but without guaranteed success. This quick increase in spending can easily deplete your budget, which means a bigger risk for smaller businesses with limited resources.
- Time-Consuming: Diving into the testing process takes a lot of time for setup, execution, and analysis. This investment of time takes away from other important aspects of your business that could drive growth, which could slow your overall progress.
- Overwhelming Data: A lot of testing means a lot of data (go figure!) which can turn into a complex web of information. Sifting through this dense data can be daunting, leading to indecision and missed opportunities as you get bogged down in the details.
Creative Testing has its moments, but honestly, it’s not always the game-changer it’s cracked up to be. If its limitations are starting to weigh on you, perhaps it’s time for a change of scenery.
Digital Leasing offers a different path that avoids the twists and turns of ad testing, offering a more straightforward journey towards that sweet passive income. Intrigued? Go here to learn more.
How Much Does Creative Testing Mastery Cost?
Will Perry offers several options to choose from, each tailored to fit different needs and budgets.
Here’s how the pricing breaks down:
- Creative Testing Masterclass: Complete Bundle (w/ SOP Guide): $97. For his money, you get the whole nine yards on revamping their ad game.
- Creative Testing Mastery: $47. This is the base program showing effective ad testing strategies.
- Scaling Mastery: $47. For another 47 bucks, you get to learn about fine-tuning your ads to keep them performing longer and stronger.
- Elite Media Buyers Mindset (Mini-Course): $27. This mini-course aims to help you think like the pros and drive serious growth.
While it’s true that you’re getting slapped left and right with upsells and “one-time” offers which are more like “all-the-time” offers, Will’s Creative Testim Mastery course isn’t that expensive.
Paid ads though? Well…
Can You Get A Refund?
Creative Testing Mastery’s refund policy is pretty straightforward: If you’re not happy with the results, you have a 30-day no-questions-asked guarantee.
Plus, you get to keep all the bonuses because, according to Will Perry himself, he’s “a nice guy”… Or because they’re digital goods and he can’t take them away from you anyway.
Still, nice touch nonetheless!
My Opinion: Is There A Creative Testing Mastery Scam Lurking?
So what’s my take on this whole creative ad spin? In simple terms optimistic but far from sold on to the game.
Throughout my digital marketing journey in the last several years (god I’m old), I’ve dabbled with a bunch of different ways to drive traffic. From Google AdWords to cheap (and expensive) Solo Ads, only a few times have I actually seen good ROI when everything was wrapped up.
Why bring this up? Do I think paid ads don’t work?
Not at all. It’d be silly to say paid ads are useless.
Just look at the “Straight Outta Compton” ad with Shrek looking like a gangster behind the logo. Both hilarious and effective!
My issue with paid ads is they aren’t a one-size-fits-all solution, especially for those unsure if they even need them. If you’re not in that boat and know what your business needs, then by all means, don’t let me stop you.
Even though Will has good will (pun slightly intended), I’m not convinced his program is the dream solution for every digital marketer. The way it’s marketed, it seems aimed at pros, which could lead beginners to think it’s their golden ticket.
Is Creative Testing Mastery scam?
With people quick to label anything they don’t get (or haven’t tried) as a scam, I wouldn’t be surprised if some are skeptical. But I’m here to tell you, it’s not a scam.
Assuming you’re here to make money, with or without paid ads, consider this: why not invest in something that works for you, rather than you for it? Digital Leasing lets you do just that.
The idea is simple: you get trained up through video trainings, weekly workshops and more to create websites that rank high. Then, you lease these sites to businesses like roofers who are in dire need of clients.
The payoff? You could get paid $500 to $2000 monthly for mostly passive income. And here’s the kicker: it’s all profit.
No pouring money into paid ads without a clear return. Sounds more like it, right? Dive in here to learn more.
What’s Inside Creative Testing Mastery?
Diving into Creative Testing Mastery reveals a set of tools and strategies designed to up your ad campaign game. Let’s talk about them:
Our Entire Testing Framework
Central here is the SVST Testing System, featuring a 4-Phase Campaign Structure, Scroll-Frame Optimization, and the Big 5 Creative Tests. Promised to revamp campaign strategies, its real-world effectiveness is key.
10+ Hours of In-Depth Breakdowns
You’ll get loads of content on the Testing SOP, though some of the info might already be out there for free.
SVST Testing System
Marketed as a guide for preventing performance drops and ensuring cost-effective ad scaling. How well it fits your needs might change with each campaign.
Scroll-Frame Optimization
This part focuses on beating ad fatigue by helping your own ads last longer. Keep in mind that you’ll need to tweak things often.
Ad Variable Isolation
Focuses on identifying effective ad components with precision.
Scaling Strategies and SOPs
Here, Will aims to double your results with special SOPs, suitable for use on big platforms like Facebook and TikTok.
Bundles and Bonuses
You also get extras like a hefty SOP Booklet and access to an Elite Media Buyers Slack channel.
Creative Testing Mastery packs in a lot of insights and tools for better ad campaigns. While it promises a lot, keeping a bit of healthy skepticism is wise since much depends on how you apply what you learn and your specific situation.
Conclusion: Run Away From Paid Ads
Alright, folks, let’s wrap this up with a neat little bow, shall we?
Creative Testing Mastery by Will Perry aims to boost established business owners, CEOs, and others blessed with deep pockets by offering a new tool to enhance their paid ads—ad creatives.
While it certainly achieves this and has a community to compensate for the program’s lack of direct mentorship, I’d be hard-pressed to recommend this program to the average Joe.
Why? Simply put, it’s not meant for him. Unless you’re a highly skilled digital marketer, creative testing, in general, might do little more than burn a hole in your wallet, leaving you wondering what went wrong.
For a more structured approach that can actually translate into earnings, consider giving Digital Leasing a try. It’s straightforward, effective, and doesn’t require reinventing the wheel.
Want to learn more? I have reviews of two other courses. The Growth Partner Accelerator aims to boost marketing agencies’ profits with customized pricing, self-paced training, and a $50,000 in 5 months money-back guarantee.
Another course I reviewed is Ogline Digital, which focuses on enhancing businesses’ online presence through paid advertising but has a no-refund policy and a limited focus on a few social media platforms.
What Is My Top Recommendation For Making Money Online In 2024?
Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.
While there may be no “perfect business”, the research IS conclusive: Digital Leasing is the premier choice for beginners in online entrepreneurship.
Digital Leasing is the #1 online business model for those just starting out. Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.
- Flexibility: Digital Leasing offers you the freedom to work on your terms, which is a game-changer compared to Creative Testing Mastery. Whether you’re at the beach or on your couch, your digital properties keep earning for you, no need to pause life for work.
- Ownership and Control: With Digital Leasing, you’re in charge. Unlike the ups and downs of relying on ad campaigns in Creative Testing Mastery, owning digital assets gives you a solid foundation and more control over your income.
- Low Startup Costs: Jumping into Digital Leasing doesn’t hit your wallet hard, especially when you compare it to the investments needed for running paid ads. Get started without the stress of a big initial spend, making it easier on your budget.
- Freedom from Platform Changes: Digital Leasing lets you dodge the hassle of keeping up with Facebook and TikTok’s constant updates, unlike Creative Testing Mastery. Enjoy steadier growth without worrying about algorithm shifts throwing off your game.
- Easy to Grow: Scaling up with Digital Leasing is simpler and safer than trying to tame the volatile nature of creative testing. Once you’ve got one digital property doing well, setting up more is a breeze, each one boosting your income further.
- Making a Direct Impact: Digital Leasing doesn’t just fill your pockets; it lets you see the tangible benefits of your work on businesses. It’s fulfilling to know your efforts directly contribute to someone else’s success, a satisfaction that’s hard to match with Creative Testing Mastery’s indirect impact.
Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses.
You make money by helping them make money.
Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.
Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.
Now, the choice is yours. You could continue browsing, looking at other opportunities that could one day make you money.
You could continue researching, never making a decision.
OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality.
At the same time, joining a community of over 2,000 successful students who are living life on their own terms thanks to Digital Leasing.
A consistent,
reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.
All while genuinely helping local business owners who are grateful and happy to pay for it.
If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing.
