TLDR – Will Oliver Kenyon Help You Smash Those Conversion Rate Optimization Targets?
The Academy is all about how to optimize your conversion rate. In other words, you’ll be translating more of your traffic into customers, and into money for your online business.
Oliver is great at this. He pours his expertise into comprehensive guides and services. The focus is on helping you develop an audience that really converts.
You also get a development blueprint, a copywriting blueprint, conversion design resources, speed optimization guidance, auditing services, and more. Oliver’s priority is high conversions and an awesome return on investment from the Conversion Rate Academy project.
Now, I don’t think anyone is under the impression that this isn’t a great program. But I recommend you read the website very carefully if you’re thinking of signing up.
Oliver makes it very clear this is not for everyone. If you’re already a designer or developer, a media buyer, an agency boss, a lead gen pro, or an ecommerce business owner, this might be for you.
If you’re not any of these things… it’s just not going to work out.
This is why I prefer something a bit more universal… something like Digital Leasing.
Digital Leasing gives you the knowledge and skill you need to build your business. You set up your simple website… you digital rental property. Then you start driving leads to your local business partners.
Your partners achieve high conversions, and you get a solid income in return. You don’t need to be a business owner already, because the Digital Leasing team help you along every step of the process.
And once that digital rental property is set up, you’ll be able to run your business with just a few clicks each day.
So you’re taking control of your life, and you’re getting a solid, monthly income in return.
Hit the link right here to learn more about how Digital Leasing can work for you.
Who Will Benefit From Conversion Rate Academy & Who Won’t?
Who is this actually going to work for?
You Might Want To Give It A Try, If…
- You already run a digital marketing business.
- You’re already driving traffic and just need help with conversions.
- You have products and services to sell.
You Probably Won’t Want To Bother, If…
- You want help with building your business.
- You don’t have any idea what to sell yet.
- You don’t have any prior experience in digital marketing.
Looking for more digital marketing expertise? See my list of the best Digital Marketing Courses & Gurus.
Conversion Rate Academy Review: Your 1,000 FT View
This is where we dive deep into the program, business model and the guru himself…
Business Model: Conversion Rate Optimization
The business model is conversion rate optimization. This means…
- You’ve got a business.
- You’ve got traffic coming into your website.
- So you work to convert this traffic into paying customers.
If you’ve got everything in place, this means more money, more profit, and more stability for your existing business.
Who Is Oliver Kenyon?
Oliver Kenyon is the co-founder of the Conversion Rate Academy, along with his fellow expert Andy Haskins. Together, they’ve spent more than a decade running the ConversionWise agency.
Building on this strong track record, the pair recently launched Conversion Rate Academy 2.0. The aim is to help more business owners achieve greater success from their strategies and really live the dream.
How Much Does Conversion Rate Academy Cost?
What sort of Conversion Rate Academy cost are we looking at?
- You can sign up for the academy at $47 a month…
- Or… you can spend $297 for annual membership, saving $367 a year.
- Oliver says you’ll be paying an astonishing $9,700 a month trying to replicate the results if you don’t sign up for the academy.
Is There a Conversion Rate Academy Scam To Worry About?
I’m gonna come right out and say it… there’s no Conversion Rate Academy scam.
Trust me, I’ve seen some scams in my time, and it’s not this.
- A transparent sales process that tells you exactly what to expect?
- A team of renowned experts ready to give you their knowledge?
- A set of wall-to-wall great reviews on TrustPilot?
Nope… none of this screams scam to me.
A word of warning though… don’t start counting your chickens before you’ve checked out Oliver’s “who it’s for list”.
This is not one of those programs that promises to do business for everyone… it’s really only going to work for someone with a very specific background.
My Personal Opinion On Oliver Kenyon And The Conversion Rate Academy
My personal opinion of the Conversion Rate Academy is really positive. Oliver provides great information on converting visitors into customers.
If you’ve already got a business, products, and services to promote, Oliver Kenyon could make a real difference.
It’s like trying to climb a mountain and getting stuck 100 feet from the top. Enter Oliver Kenyon and his team. They give you the boost you need to get the job done and conquer Mount Revenue.
This is great when you’re already well on your way to your dream, with all the equipment, drive, expertise, and knowledge to conquer that peak.
It’s not so good when you’re standing at the bottom in flip-flops and a tank top, with no idea how to even get started. Oliver isn’t going to help you create your organization… you’ll need a solid business and a good quality product just to get your foot in the door.
This is why I think most people are better trying something different…
I tried a bunch of these courses in the past, but the best thing I encountered was Digital Leasing.
You’re working in the local lead generation business here, so it’s not a million miles away from the Conversion Rate Academy. The big difference though is that the Digital Leasing team is here to help you every step of the way… from the basics through to the more advanced stuff.
They’re guiding you as you create your dream. Not simply giving you data and resources to push you those extra few feet to the top.
Oliver’s course is great, but it’s only going to work for a very specific type of person—someone already well on their way.
For most people, a more comprehensive program like Digital Leasing is a way better option.
Check out this video to learn more about Digital Leasing today…
What’s Inside Conversion Rate Academy?
Let’s take a quick look inside the Conversion Rate Academy…
The Step-By-Step Training
Oliver and his team have created a nice logical flow to their training. Here are the steps you can expect…
| The Step | What’s It All About? |
|---|---|
| Getting Started | The first step is an examination of ConversionDesign, so you know what to expect when you work with the team. You’ll also discover how this compares to ongoing conversion rate optimization, and when you should use it. |
| The Foundations | Next, you’re discovering more about the basics of ConversionDesign. On top of this, you’ll find out how to make your offer irresistible so you can really start converting customers. |
| Designing Your Pages | Page design is a big part of the Conversion Rate Academy’s offering. In the third step, they’ll teach you all about the principles and visual triggers you can use to entice your audience. |
| Developing Your Pages | Customers expect a great experience when they visit your pages. In the development step, you’re finding out how you can offer that experience, with super fast pages that really get the job done. |
| Further Optimizations | Oliver and his team are not done with optimization just yet. In the next step of the process, you’re discovering how to boost average order value and revenue per session. Already, your tweaks should be live and pushing your sales. |
| Ongoing CRO | At the beginning of the process, the team talked about how to choose between ConversionDesign and ongoing CRO. Now, you’re shifting gears, moving from the design phase into ongoing management. |
| Live Q&As | Everything should be moving forward nicely now, but you probably still have a few questions. The live Q&As with the team’s experts are for this. |
| Landing Page Audits | The team is also available to offer auditing for your landing pages. This is such a huge part of converting your customers, so this is a valuable boost. |
| Certification | At the end of the step-by-step process, you get a handy exam to check you’re on track and heading in the right direction. Pass this, and you’ll get the Conversion Rate Academy certification. |
The Conversion Rate Checklist
This is a nice resource, offering checklists for your design blueprint, digital marketing strategy, your landing pages, and more.
The Expert Auditing Service
With your membership, you can get as many audits and feedback sessions as you want. This includes landing page audits and other smart insights for business owners.
The Proven Templates And Wireframes
Members can download templates and wireframes that Oliver says are proven to kick start your conversion rate.
The Design Assets
You’ll find plenty of design blueprint assets that can boost your conversion rates, from icons to emojis.
The Community
There’s definitely a warm fuzzy feel here, and community members can support each other on their journey.
The Exclusive Training And Workshops
Oliver’s team includes some of the big names in the conversion game. These experts offer various training and workshop options for community members.
The Discounts
When you sign up, you will get lots of discounts on the software that can help you achieve higher conversions. This includes Shopify tools, PageFly, and more than seventeen more.
The Direct Access To The Expert Team
Oliver and his team of experts are on hand to offer live Q&A sessions, delivering conversion rate support and guidance.
My Conversion Rate Academy Review: What’s The Conclusion?
Thanks for sticking with me to the end on this one! I think this review is a pretty easy wrap-up.
The course is great; there’s no two ways about that!
But the course is not for everyone… not by a long shot! If you don’t fit that ideal profile, it’s just not going to work.
So what happens if you’re not the kind of candidate Oliver is looking for? Well, never fear… just stay right where you are and check out my #1 pick for making money in 2025…
I also have reviews for two other courses.
Kingdom Wealth Builders blends spiritual growth with financial success, but its reliance on faith-based promises and high price tag raise skepticism.
Digital Growth Community offers comprehensive digital marketing courses with daily live group coaching and Master Resell Rights for Michele Oneil’s courses.
What Is My Top Recommendation For Making Money Online In 2025?
Throughout my years of trying, testing, and reviewing a ton of business models – I’ve had some wins and losses.
I’ve made money with Amazon FBA, dropshipping, affiliate marketing, and a bunch of others.
But nothing was sustainable, simple, and passive.
That is, until I discovered Digital Leasing.
Digital Leasing involves creating lead generating assets like websites, driving traffic to them, and then leasing the space out to local businesses that need leads.
Think plumbers, electricians, chiropractors, etc.
Here’s why it’s a great business model:
- Genuine Passive Income: Once your digital assets are established and leased to businesses, the income flows in automatically without the need for constant traffic generation or platform dependence. Your assets continue to provide value to your clients while generating revenue for you.
Conversion Rate Academy is not about passive income. Yes, you’ll be getting more return from your work, but you’re still going to be putting the hours in.
- Reduced Ongoing Effort: Digital Leasing allows for a pretty hands-off approach once your assets are in place. You can enjoy a more balanced lifestyle while still earning a substantial income.
Again, with Conversion Rate Academy, you’ve still got to be working hard. Oliver even says this himself when he describes who the program is for.
- Effortless Scalability: Expanding your Digital Leasing business is as simple as replicating your successful assets and connecting them to new payment systems. This process can be completed in a matter of minutes, allowing you to grow your income without requiring you to do more work in return for more money.
Oliver does target scalability with his course, but it’s aimed at businesses that are already doing well. Because of this, it doesn’t work for most people, and Digital Leasing is way more accessible.
If you’d like to learn more about Digital Leasing, click here!
